Social Media Savvy 2022

Social Media Savvy 2022 - The Speakers

Matt Navarra

Lucy Hall

Peter Craven

Nick Entwistle

Ashleigh Watson

VAVA Influence

Lisa Strutt

Amy Stevenson

Una Carlin


With thanks to our sponsors

Platinum Sponsor – Hurree

We are proud to announce that Hurree is a Platinum Sponsor of Social Media Savvy 2022!

Hurree helps companies collect data from across all of their tools, to create effortless reports on one dashboard.

Don’t miss the Hurree team at Social Media Savvy, Thursday 5 May, Titanic Hotel Belfast.

Carlin Creative specialises in strategic communications, media relations, PR, crisis, reputation and event management, exceptional copy and content writing, marketing, social media and brand building.
Specialising in social media strategy, content management and training; we may be a small agency, but we can make a big difference by applying our specialist knowledge in social media marketing, content and social media skills training to help entrepreneurs and businesses succeed.

With thanks to support from

Reviews on our 2022 Event


Social Media Savvy focuses on providing the latest social media updates, trends and information to help brands, agencies, freelancers and creators in social media marketing do their jobs better.

No matter the level you’re at – whether you’re a student, social media executive, small business owner, content creator or entrepreneur, you will leave with practical tips that you can implement straight away.

This year’s conference returns to the iconic Titanic Hotel Belfast with another amazing line up of speakers to learn from. The conference is a mix of talks, in conversation with, case studies and practical mini-workshop style sessions.

Matt Navarra

One of the UK’s best-known and
in-demand social media consultants

Matt Navarra is one of the UK’s most well-known and in-demand social media

With 15+ years of industry experience, Matt has worked with some of the
world’s most popular brands.

Earlier in his career, Matt was Director of Social Media at global technology
news and events company The Next Web, and was a Digital Communications
Advisor for the UK Government.

Lucy Hall

Founder Digital Women & SocialDay

Lucy is a jargon free, digital, social media trainer and consultant. Lucy is a Meta Certified Lead Trainer, #SheMeansBusiness accredited trainer, founder of Digital Women, a digital skill sharing community and SocialDay the news and events platform for social media marketers. 


Peter Craven

BlueSky Video Marketing

Peter Craven is the founder and Creative Director of BlueSky Video Marketing – a video marketing agency established in 2017 to help people use video to build awareness, generate new opportunities and win new business.

Formed after Peter spent 20 years working in global marketing roles, the agency was established to deliver video production and marketing services in a way that gave marketers the tools they need to deliver successful campaigns across a variety of different channels.

BlueSky Video Marketing now serves customers in Ireland, UK, Sweden, USA and Canada.

Nick Entwistle

Creative Director and Founder of the Bank of Creativity

Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their products or services.

He is also the founder of the global user-generated content community, @OneMinuteBriefs, which has a client list featuring the likes of WWF, Twitter, Coca-Cola, Oxfam, Pringles, Adobe, PG Tips, KFC & Guinness. OMB also has ongoing partnerships with Clear Channel, Canva and the Met Office.

Nick was the Creative Director behind the ‘C-Word’ campaign for Neuroblastoma sufferer Isabella that went viral with 50 million views across social media and featuring in national press and TV news. He also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1. As well as this, he has led the #WorldWithoutNature campaign for WWF, where global brands take the nature out of their logos on World Wildlife Day. Having had half a billion reach in its first year, the campaign is now heading to its second year featuring brands and teams such as Wolves, Gymshark, Dove, Hootsuite, Aston Villa, Gumtree, Duolingo, Timberland and more…

Ashleigh Watson

Copper Square

Owner of Copper Square and a Fellow of the Chartered Institute of Marketing (FCIM), Ashleigh has extensive experience in marketing communication working with big brands such as HEINEKEN Ireland and Diageo as well as supporting Northern Ireland enterprises like The Port in Portaferry, Independent Group of Companies in Bangor and Jacqueline Rooney Art. 


A specialist Mentor, Ashleigh is passionate about female entrepreneurship and supporting women business leaders. She is a Volunteer Mentor with Women In Business and a sought after consultant with local businesses to provide specialist mentoring support to their marketing teams. 

Francesa Morelli & Chloe Henning

VAVA Influence

Francesca Morelli is Co-Founder of VAVA Influence; NI’s first dedicated Influencer Marketing Agency.
With business partner Chloe, Francesca manages influencer collaborations and events across NI, ROI, and the UK on Instagram and TikTok. She also works in Enterprise Education supporting students in starting up their own businesses. 
Chloe Henning is Co-Founder of VAVA Influence; NI’s first dedicated Influencer Marketing Agency. With business partner Fran, Chloe manages influencer collaborations and events across NI, ROI, and the UK on Instagram and TikTok. Chloe has worked in the fashion, modelling, creative and influencer marketing sector for over 6 years now, has a degree in Fine Art, and spends her time trend-spotting to stay ahead of the curve with Instagram and TikTok trends.

Lisa Strutt

Leadership Coach & Global Speaker

Lisa Strutt is a high level leadership coach, global speaker, a Fellow of the Institute of Coaching, a Harvard Medical School Affiliate, an ICF Accredited Coach, an Alma of Boston College Carroll School of Management and has a PG Dip HR from the University of Portsmouth and MA Hons from the University of Edinburgh. She also has an MBA through the Open University. 

Lisa is an accredited coach and incorporates Positive Intelligence (PQ) training to help leaders and entrepreneurs get clarity on what is important to them in business and in life, supporting clients to make the changes necessary to move beyond blocks holding them back and achieve more than they thought possible.

Lisa coaches with a mix of curiosity, connection, compassion, clarity and courage; a ‘5C’ approach unique to her.

Amy Stevenson

Vamos Admin

Amy is the founder of Vamos Admin, providing social media content and systems support remotely to businesses to help them grow. 

She was Runner Up UK VA Newcomer of the Year 2021, Finalist Digital Women VA of the Year and is a current finalist for Northern Ireland VA of the Year 2021. She is passionate about helping freelancers and business owners reduce overwhelm, automate and scale.

Una Carlin

Carlin Creative

Una Carlin is a marketing, communications, media relations, crisis, reputation and event management expert and runs her own consultancy, Carlin Creative. 

She has set this up, not as another PR agency but as a boutique, highly specialised service built around her own unique skills, talent and experience having worked for over 25-years in the creative industries holding senior marketing communications roles at Channel 4 Television, ITV and the BBC in Northern Ireland and English Regions. 

Career highlights include launching Channel 4 in the Nations and Regions, managing an ‘In the Heart of the City’ campaign to promote BBC Birmingham’s move from its outdated Pebble Mill Studios to new state-of-the-art broadcasting facilities in Birmingham City Centre. 

Una also managed media relations for BBC NI’s Iris Robinson Story for Spotlight and Panorama, promoted and managed reputation on the Troubles related drama Five Minutes of Heaven with Liam Neeson and Jimmy Nesbitt and managed media relations on the documentary series, Facing the Truth with Archbishop Desmond Tutu. 

Campaigns outside BBC include, Rory McIroy’s Dubai Duty Free Irish Open support for Cancer Fund for Children; an impactful #TimeMatters campaign for emerging NI pancreatic cancer charity NIPANC for World Pancreatic Cancer Month in November and two campaigns and an event for the Linen Hall Library’s extraORDINARYwomen project and Enlightenment Festival.


Sign up to find out latest details and when tickets go on sale,  don’t miss out on the social media event of the year!